Patrick Wurm

Patrick Wurm

Fractional CMO  |  C-Level Growth Advisor  |  Brand Strategy & Go-to-Market Consultant  |  AI-Powered Marketing Leadership

About

15+ years of senior marketing leadership including CMO, CGO & Co-CEO, working with global brands that demand results.

Brand Strategy Go-to-Market Value Proposition AI-Powered Marketing Fractional CMO Growth Advisory Campaign Development Customer Experience

15+ years of senior marketing leadership including CMO, CGO and Co-CEO roles, working with brands like Schneider Electric, UBS, Samsung and Electrolux.

I partner with ambitious companies to build clearer brands, sharper value propositions and go-to-market strategies that win. Backed by a wide network of senior strategists and creative experts.

AI-powered for speed and scale.

Experience

Patrick Wurm — Fractional CMO, Brand Strategist & Go-to-Market Leader

2019 — Present
ForTheDaring
Berlin, Germany
Fractional CMO & Strategy Director

Fractional CMO and senior B2B brand consultant partnering with ambitious companies to build clearer brands, sharper value propositions and go-to-market strategies that win. Backed by a network of senior strategists and creative experts. AI-powered for speed and scale.

Schneider Electric Swift Swarovski MediaTek
2021 — 2025
Aeris
Munich, Germany
CMO · Chief Growth Officer · Co-CEO

Joined as Fractional CMO and progressed through CGO to Co-CEO. Led a complete brand relaunch positioning Aeris as a modern ergonomic leader. Drove digital transformation, built DTC e-commerce from the ground up and deployed an AI customer service tool. As Co-CEO set company-wide direction across marketing, product, sales and operations.

2012 — 2019
Prophet
Zurich & Berlin
Senior Engagement Manager

Led large-scale growth strategy, brand and marketing transformation projects for global companies across Europe and APAC. Rose through consultant to senior engagement manager over seven years.

UBS Samsung Electrolux SwissRe Swisscom MediaTek
2009 — 2013
Figtree
London
Brand & Marketing Consultant

Shaped consumer brands across positioning, CX design, retail strategy and large-scale qualitative and quantitative research. Created HTC's consumer-facing brand and global retail experience, and advised post their acquisition of Beats.

HTC Orange Group BlackBerry Gates Foundation
Patrick Wurm — Fractional CMO
Clients

Global brands ForTheDaring has been trusted to build and grow

UBS Banking
Samsung Consumer Electronics
Schneider Electric Energy & Infrastructure
Electrolux Home Appliances
Swarovski Luxury & Lifestyle
Swiss Re Reinsurance
Swift Financial Messaging
MediaTek Semiconductors
Contact

Work with ForTheDaring

Whether you have a project in mind, want to explore a collaboration, or just want to say hello — my inbox is open. I typically reply within 24 hours.

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